Interesting marketing effort, handed to me as I arrived at Charing Cross this evening:[![](https://i2.wp.com/www.onemanandhisblog.com/content/images/2010/05/IMG_2602.jpg.scaled.500.jpg?resize=500%2C375)](https://i2.wp.com/posterous.com/getfile/files.posterous.com/oneman/nTrBsAA30aiq1qg2PKMntuMVhLVkYgq7NCCDaJlj8l1hbvyR22lnI2umvwr0/IMG_2602.jpg.scaled.1000.jpg)Is this new or have they been doing this for a while?

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