news:rewired Interactive Graphics

Adam Tinworth
Adam Tinworth

Key points emerging from the Interactives session:

- Interactive graphics need a clear defined purpose. Understand what the users can get out of it, and what makes it different from a static graphic. - They take time to produce, so think in terms of updating them to keep them useful over time. - Pick a concept that has “legs” in the first place – that won’t get old fast. - Coders and designers are different – and you need both - You can use human curation of information into the interactive display to add value - Old content can be valuable in them – all the BBC’s stories around the 2012 olympics will get new value when the Games start - Do you want users to “consume” or “interact”? Pick. - It should be a story in its own right, not an addendum to one. - People still mainly using [Flash]( "Adobe Flash") (despite iOS issues). Take up for [Silverlight]( "Silverlight")-based infographics has been awful. - If you don’t trust the data, don’t use it. - As you do more and more, you start developing a code library that can speed up later projects. - Useful tool: [Freebase]( - Book recommendation: [The Tiger That Isn’t: Seeing Through a World of Numbers](![]()
[![Enhanced by Zemanta](]( "Enhanced by Zemanta")

Adam Tinworth Twitter

Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.