What's in a name?

Adam Tinworth
Adam Tinworth

Peter Demain of Dirty Garnet on the name of this blog:

> *I personally despise the name as it brings back memories of humdrum minutes in my youth spent watching some flat-capped florid faced farmer train a sheepdog to be a sheepdog in a boringly verdant setting. *
I chose it to create *exactly *that torment. 

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.