Understanding your community manager

Adam Tinworth
Adam Tinworth

Excellent post on community management (or, perhaps, the activity formerly known as community management):

The two words that kept cropping up as I spoke to people from a number of industries (both old and new) were ‘strategic’ and ‘commercial’, and while those phrases might cause some CMs a little concern, I honestly don’t think there is anything to be scared of here. The notion of community as a separate entity, divorced from everyday commercial requirements, is outdated and unrealistic.

Lots of history and good ideas about the future in there. Recommended.

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.