QFT:
Just because it’s business to business doesn’t mean the content has to be serious all the time. Does it? Of course not. Why? Because we are all human and we like to laugh and to be entertained. I think B2B journalists tend to forget that readers are human and do actually enjoy the lighter side of life.
Martin is, of course, spot on.
The media industry has been trapped in digital disruption for two decades. AI is only going to accelerate that change. Buckle up.
In amongst the relentless self-promotion, there are gems of wisdom to be found in LinkedIn…
The era of incremental media change is over, and the emerging media tsunami is upon us. It's exponential all the way from here on out.
Yes, being left behind is a risk. But so is destroying audience trust while leaving ourselves in hock to toxic companies.