B2B not Drudgery
1 min read

B2B not Drudgery

QFT:

Just because it’s business to business doesn’t mean the content has to be serious all the time. Does it? Of course not. Why? Because we are all human and we like to laugh and to be entertained. I think B2B journalists tend to forget that readers are human and do actually enjoy the lighter side of life.

Martin is, of course, spot on.

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