One Man & His Blog

B2B not Drudgery


Just because it’s business to business doesn’t mean the content has to be serious all the time. Does it? Of course not. Why? Because we are all human and we like to laugh and to be entertained. I think B2B journalists tend to forget that readers are human and do actually enjoy the lighter side of life.

Martin is, of course, spot on.

Written by

Adam Tinworth   Adam Tinworth

Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism.


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