B2B not Drudgery

Adam Tinworth
Adam Tinworth


Just because it’s business to business doesn’t mean the content has to be serious all the time. Does it? Of course not. Why? Because we are all human and we like to laugh and to be entertained. I think B2B journalists tend to forget that readers are human and do actually enjoy the lighter side of life.

Martin is, of course, spot on.

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.