B2B not Drudgery

Adam Tinworth
Adam Tinworth

QFT:

Just because it’s business to business doesn’t mean the content has to be serious all the time. Does it? Of course not. Why? Because we are all human and we like to laugh and to be entertained. I think B2B journalists tend to forget that readers are human and do actually enjoy the lighter side of life.

Martin is, of course, spot on.

Adam Tinworth

Adam Tinworth Twitter

Adam is a digital journalism lecturer, trainer and writer. He's been a blogger for over 20 years, a journalist for 30 and teaches audience strategy and engagement at City St George’s, London.

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Adam Tinworth

Adam is a digital journalism lecturer, trainer and writer. He's been a blogger for over 20 years, a journalist for 30 and teaches audience strategy and engagement at City St George’s, London.