The Spectator's digital migration

Adam Tinworth
Adam Tinworth

Spectator on iPad

Fraser Nelson, on the Speccy’s Coffee House blog:

Best of all, we’ve been picking up up two (paying) digital readers for every one news-stand reader lost. And this ratio is improving all the time. When you include our blogs, the number of Spectator readers has never been higher.

Their digital readership is up to 8% of their total readership. Nice mix of free social and paid-for article content, that’s not a million miles away from many of our magazines.

There’s more to magnetisation life that an all-or-nothing paywall…

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.