iPhone 4S as a reporting tool

Adam Tinworth
Adam Tinworth

The iPhone 4s

There’s plenty for journalists to learn from yesterday’s Apple event, not least that spending weeks doing reports based on unsubstantiated rumours about a forthcoming iPhone is a really, really great way to make yourself look incredibly stupid once the event has happened.
I don’t really have a great deal to say about the new iPhone 4S, other than to note that it’s a solid update. From a journalist’s tool point of view, the most significant announcements were probably the following:
- [Better camera](http://www.apple.com/uk/iphone/built-in-apps/camera.html) – the iPhone 4 was already capable of producing print-quality photos. This only improves that - Faster camera – an underreported but significant update. Just over a second to camera readiness? Half a second until you can take a second photo? Great for fast-moving events. - [Gyroscope-based stabilisation for HD video](http://www.apple.com/uk/iphone/features/#hdvideo) – another improvement that makes this a great field multi-media tool
The iPhone was already a great multi-media reporting tool. This update just makes it even more compelling. 

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.