I think it’s possible that my colleagues have twigged that it was my 40th yesterday…
And this is, I feel, true:
[](https://i0.wp.com/www.onemanandhisblog.com/content/images/2011/11/photo.jpg)
Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 25. He lectures on audience strategy and engagement at City, University of London.
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Writing is, essentially, a lonely business. It’s just you, a keyboard and as
much focus as you can bring to a task. I’m in the midst of a long piece of
writing now,
I can hardly believe it, but today is the fifth anniversary of this blog.
Back in March 2003, I decided that this blogging thing was going to make a huge difference to the way journalists worked, and I ought to get more serious about it than my Livejournal allowed. As