Sarah Hartley, as part of her prediction that [2012 might be the year that hyperlocals come of age](http://sarahhartley.wordpress.com/2011/12/30/is-2012-the-year-uk-hyperlocal-will-come-of-age/):

Prediction two: Location, location, location. Given that most hyperlocal activity has a geographical focus, this might sound obvious but, taking in the point above, connecting with people across many and/or all platforms requires content to have geo-locative information like never before and the technologies to achieve that are now easily/cheaply available.

Damn right. It’s about time publishers of all levels started treating content like the data set it is – and that means tonnes of scrummy metadata, like geocoding, that allow us to present it in all sorts of useful, fun and surprising ways.