I work on it, why should I read it?

Adam Tinworth
Adam Tinworth

John Robinson wants to know what we would do if…

  • Half of your employees — including those in the newsroom — don’t read the paper (except for their own stories)?

Sadly, that’s been the case in pretty much every big magazine I’ve worked on. News reporters are particularly notorious for never bothering to read the features, in my experience, leading to the occasional embarrassment when the run something in news that was published in a feature a month before…

JournalismJournalists

Adam Tinworth Twitter

Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.

Comments