Well, this is certainly an alternative business model for magazines:
The U.K. edition of Wired magazine is getting into the consulting business — and the editors are doing the heavy lifting. Condé Nast U.K. said Thursday that Wired Consulting will be a bespoke business consultancy, sharing its “access and insight on the techniques, technologies, and people driving change.” The aim is to enable businesses to develop future strategies.
The concept is that the editors are learning more from their interview than they can put into the magazine. So they’ll sell it as consultancy. Funnily enough, a couple of us proposed something similar in my last job, with the more web-savvy members of the company helping the target industries migrate online. We didn’t really get any traction. Maybe the Wired guys will prove the model…
[via Kevin Anderson]