The axe falls at Apple

Adam Tinworth
Adam Tinworth

Big news from Cupertino:

Apple announced on Monday a major reorganisation of the top leadership of the company that leaves SVP of iOS Software Scott Forstall out of the picture. Forstall will be leaving Apple next year.

iOS6 Maps claims its first casualty. And with Jony Ive now in charge of human interface, I think we can look forwards to a future with much less skeuomorphism in it…

Recently hired SVP of Retail Operations John Browett will also depart the company

Everyone who ever set foot in Dixons will be deeply, deeply unsurprised by this. Apple’s most bizarre hire in years is rectified.


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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.