Zombie Likes

A rather disquieting piece on Facebook Likes you don’t remember giving – and people apparently Liking things from beyond the grave:

Thing is, according to my pal Brendan O’Malley, there’s no way that his late friend Alex, who “hated corporate bullshit,” would have “liked” Discover.

And what about all these other “likes” from living people, the ones where someone is credited with “liking” something and they swear they didn’t do it?

The Facebook spokesman says it’s possible those people “liked” something by accident, by inadvertently pressing a button, perhaps on the mobile app. In response to the specific example of Nicolala liking Walmart, Facebook insists it really did happen: “We show that the Like happened on 10/01 at 6:46 p.m.,” the spokesman says.