One Man & His Blog

#b2bhuddle: setting the scene

#B2BHuddle objectives.jpg

What’s today’s Huddle all about? Neville Hobson and Kerry Bridge set the scene:

Traditionally, the Huddle gets great speakers – but it’s designed to facilitate small group conversations. Each of the small sessions are run as the organiser sees fit. The Huddle started in 2009, supported by Dell then. This is the sixth Huddle, and it maintains the informal, pitch-free environment.

We’re going to take a serious look at content marketing – and cut through the hype around the term. There will be genuine stories of companies doing it – and exploration of the pitfalls. And we’ll look at measurement, particularly in the B2B context. There’s lots of research being published about content marketing – lots of it. We have four keynote speakers, and six people running Huddle sessions.

Written by

Adam Tinworth   Adam Tinworth

Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism.


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