#b2bhuddle: setting the scene

Adam Tinworth
Adam Tinworth

#B2BHuddle objectives.jpg

What’s today’s Huddle all about? Neville Hobson and Kerry Bridge set the scene:

Traditionally, the Huddle gets great speakers – but it’s designed to facilitate small group conversations. Each of the small sessions are run as the organiser sees fit. The Huddle started in 2009, supported by Dell then. This is the sixth Huddle, and it maintains the informal, pitch-free environment.

We’re going to take a serious look at content marketing – and cut through the hype around the term. There will be genuine stories of companies doing it – and exploration of the pitfalls. And we’ll look at measurement, particularly in the B2B context. There’s lots of research being published about content marketing – lots of it. We have four keynote speakers, and six people running Huddle sessions.

kerry bridgeneville hobson

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.