People love genre ebooks

Adam Tinworth
Adam Tinworth

Fantasy ebook in iBooks
Talking of eBooks, it appears that some categories of books are booming in digital formats:

“Certain categories [of eBooks] have a much larger digital adoption than others,” Dobson said. “The genres were among the first where readers took to the digital format and the ratio of readers of digital, as opposed to physical, are much, much higher.” In the case of some genre titles, as much as 60 to 70 percent of the sales are digital. “I think there is an enormous audience in digital right now,” Dobson said. “It’s actually where the action is.”

Sci-fi, fantasy, romance – historical romance specifically – and mystery novels all seem to be big winners. Theories abound as to why, from the predictable “readers hide the sachem of reading genre” to the more interesting suggests that they make it easier to keep buying the next book in the series. Still, another piece of evidence that the transition to digital changes content priorities, as well as formats…

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.