Structure and the art of writing

Adam Tinworth
Adam Tinworth

Dave Mascord

When you sit down to write it’s all too easy to just start typing immediately, which means you’ll be doing you’re thinking on-screen. Instead, take a few moments to plan your piece. It should make the editing process easier too, which will save time overall.

I’d agree with that – and it applies to blogging as much as any other form of writing. However, there’s one proviso. If you find that structure isn’t working, don’t be afraid to trash it and rework what you’ve got. Sometimes the story in your head doesn’t work on screen.


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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.