The new iPhones: a $3bn "disappointment"

Adam Tinworth
Adam Tinworth

Fast FT:

The company just announced that fourth quarter sales would come in at the high end of its expectations, which ranged from $34bn to $37bn, after sales of its iPhone 5s and 5c devices smashed forecasts this weekend.

Apple said it had sold 9m iPhone 5s and 5c units over its first weekend on sale, a record for the company.

Once again, the opinion piece of the tech press are utterly at odds with the public perception and reaction. Tech journalism is trapped in a model of what constitutes value and innovation that doesn’t match with that of the public.

There’s an opportunity there for some enterprising journalists, isn’t there?

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.