Labour goes all broadcast on Twitter

It might be a good time to start culling the politicians you follow on Twitter. Buzzfeed’s Jim Waterson explains why Labour spammed its followers’ Twitter feeds:

It’s an attempt to recreate blanket broadcast-style coverage on Twitter. And if 4.5m people really did see this one tweet about energy bills then it would be an equivalent reach to the BBC’s Six O’Clock News.

I suspect we’re about to find out if people are prepared to accept politicians treating Twitter as a primarily broadcast medium. I have to say, if any group if people I followed did that, I’d unfollow the lot of them.

Nice piece of reporting by Buzzfeed.