Lists: how we understand the world

Adam Tinworth
Adam Tinworth

There’s more to lists than you think:

Umberto explained in an interview that lists are often seen as relics of primitive cultures–simplistic devices that don’t belong in our modern day and age. However, the simple form of the list prevails again and again over time, because, as Umberto says, it has “an irresistible magic.”

Until I read this, I thought a list was just a list, but t’s actually a way we start to define reality around us in a way we can handle. I wonder if this makes blogging as a way of writing ourselves into existence a natural successor – or descendent, at least – of lists?

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.

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