It was really a make-it or break-it moment, the stakes were high, and I knew it would be success or failure on a global, public stage. At the time, I was exhausted from very little sleep, emotionally drained, in a daze, jet-lagged. At the same time, I was fueled off executing off a researched plan, working with a team, a bit of French coffee, lots of adrenaline, and hope that everything was just gonna somehow work out.
That’s a hell of a way to place a huge career (and, thus, family) bet on a vision of what social media could be – rather than what it is now.
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