As I said in my last post, the disruptor can be disrupted…
Henry Taylor, writing for the MediaBriefing:
Design and business title Katachi magazine is an example of doing it yourself if the tools aren’t available to you. Founder and editor, Ken Olling, spent 3 years creating Origami Engine – InDesign-inspired software built purely for touch experiences:
We started with the idea of a magazine but very quickly realised there wasn’t anything out there built for touch. InDesign is a great product for print but it’s the wrong tool for the mobile medium.
Adobe’s Digital Publishing Suite, which sits atop InDesign to produce tablet editions is a clumsy process that creates clunky results. This, coupled with resistance from some customers to the shift to a software rental model though Creative Cloud, makes it feel like the chink in InDesign’s armour…
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