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Social Media

US Airways: that tweet explained

Adam Tinworth

Adam Tinworth

18 Apr 2014

An excellent explanation of how US Airways ended up tweeting the pornographic plane – which explains why the social media guy didn’t get fired.

I’m pleasantly surprised about how maturely this has all worked out. Is the social media business finally growing up?

Read more

ChatGPT's attempt at a political cartoon about Nigel Farage rescuing farmers

AIs have no sense of humour

Face it: nobody's going to be selling prints of ChatGPT's best cartoons…

27 Nov 2025
A giant Facebook-branded robot strides through a panicked crowd of journalists as flying envelopes and chat bubbles swirl in the air, symbolising overwhelming platform power.

Cuttings: Breadth, Depth and WhatsApp

Insights into audience development, newsletter strategy, and just how much bigger than us Facebook is.

lock-1 26 Nov 2025
The LinkedIn logo with chains exploding out of it.

Playing the algorithm game

Can you really “cheat” the LinkedIn algorithm by hiding links in comments? Or is there something else at work?

25 Nov 2025
Cuttings: The true face of X political influencers

Cuttings: The true face of X political influencers

Plus Meta's alleged killing of harmful research, and AI workers' worries about their own product

lock-1 24 Nov 2025
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