
Do people read what they share and like on Facebook?
Chartbeat have been diving deep on the data [http://blog.chartbeat.com/2017/04/11/do-people-actually-read-what-they-share-on-social-channels/] and the answer is… > While there is a small positive correlation between shares and total engagement, the relationship between the two is quite weak. For stories that attracted 1000 shares on Facebook, the