Happy New Year - but not for some social media managers

Adam Tinworth
Adam Tinworth

How to ruin New Year’s Day – as a social media manager

At the stroke of midnight on 31 December, eager social media managers set free their 2016 messages. There was just one problem …

Beware, beware, beware the scheduled tweet…

Oh, and Happy New Year, all.

Some 2015 “year in review” stuff coming over the next few days…

scheduled tweetssocial media failssocial media management

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.