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Social Media

US Airways: that tweet explained

Adam Tinworth

Adam Tinworth

18 Apr 2014

An excellent explanation of how US Airways ended up tweeting the pornographic plane – which explains why the social media guy didn’t get fired.

I’m pleasantly surprised about how maturely this has all worked out. Is the social media business finally growing up?

Read more

Walking the tightrope between AI and audiences

Walking the tightrope between AI and audiences

Yes, being left behind is a risk. But so is destroying audinece trust while leaving ourselves in hock to toxic companies.

By Adam Tinworth 13 Jun 2025
Cuttings #1

Cuttings #1

Essential reads on AI, SEO and Bluesky

lock-1 By Adam Tinworth 10 Jun 2025
A lone yellow speech bubble glows amid a dark crowd of shouting megaphones, symbolizing clarity or dialogue rising above overwhelming noise.

When did you last reply to someone on a social network?

A little more conversation, a little less promotion, please

By Adam Tinworth 09 Jun 2025
Is Trump a blogger or a social object?

Is Trump a blogger or a social object?

The relationship between Trump and other users of his social media platform Truth Social is interesting, and not a little alarming.

By Adam Tinworth 07 Jun 2025
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