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Social Media

US Airways: that tweet explained

Adam Tinworth

Adam Tinworth

18 Apr 2014

An excellent explanation of how US Airways ended up tweeting the pornographic plane – which explains why the social media guy didn’t get fired.

I’m pleasantly surprised about how maturely this has all worked out. Is the social media business finally growing up?

Read more

Group of people gathered on a pebbled beach, many seated in camping chairs around a small fire, listening to speakers and musicians near the shoreline under a grey sky.

Journalism’s return to community is necessary – but risky

“Community” and ”Audience” are not synonyms. If you want to turn the latter into the former, there are some key skills you need.

12 Feb 2026
Journalism right in your lughole

Journalism right in your lughole

Three fabulous podcast episodes that are well worth your time.

11 Feb 2026
Two-part illustration: newspaper trees burn in wildfire while digital plants rise from ashes, symbolising media rebirth.

Journalism isn’t dying

The crumbling edifice of traditional media means the growth of emerging media is more important than ever.

09 Feb 2026
Life is not a football game

Life is not a football game

And an audience is not a tribal fanbase.

28 Jan 2026
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