US Airways: that tweet explained

Adam Tinworth
Adam Tinworth

An excellent explanation of how US Airways ended up tweeting the pornographic plane – which explains why the social media guy didn’t get fired.

I’m pleasantly surprised about how maturely this has all worked out. Is the social media business finally growing up?

Social Mediasocial media management

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.