An e-mail arrives…

Adam Tinworth
Adam Tinworth

An e-mail arrives…

Hello ,

Hi there. Why the space before the comma?

we would like to support your portal by placing a PR article of our
valuable client on your web.

How on earth does putting PR puff on my “portal” or “web” support me, exactly? Plus: capital letters are a good thing.

We are interested in long term cooperation and we offer 6-12 months
advance payment as a sponsorship for your community.

Oh, I see. You want to pay me to run PR material. I wonder why?

Best Regards,

[name removed]

SEO Project Manager

Oh, I see. You’re buying links.

Go away, before you destroy your client’s search rankings. You’re certainly not getting to destroy mine.


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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.