Over a quarter of a million social media gurus
Social media gurus are breeding like
The June 2014 What’s Next Blog social media guru Twitter Bio list (researched on FollowerWonk) has grown to epic proportions. The list now tops 297,897 – up from a mere 16,000 when we first started tracking them in 2009.
Well over a quarter of a million people are self-declaring themselves as social media experts on Twitter now. Pause. Consider that. Despair for humanity.
Here’s why you should immediately discount anyone who describes themselves in this way: no-one is a social media expert.
This is a new field, and a dynamic one. The services, approaches and tools are changing by the minute, and what you know now can be wrong in a month’s time. Plus: it’s a social field – and thus the answers tend to be different in every social group.
Look at it this way: social media is a communication tool – like the telephone. How many self-proclaimed “telephone gurus” are there? And how seriously would you take them?
[via Brent Simmons]
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Liveblog of a panel debate about social media from news:rewired in February 2012