The digimag bloat problem

Adam Tinworth
Adam Tinworth

While I’m quoting Tweets:

The people have spoken. And they have said: stop delivering bloated-for-no-reason payloads to my iPad each month.— MG Siegler (@parislemon) September 14, 2014

Hard to disagree. And people have been saying this for a long time.

That’s not to say that digital magazines can’t be done right on tablets. It’s just that the current approach of shovelling the print edition into a digital replica, and hiding it behind the Newsstand icon isn’t going to work.

digital editionsdigital magazinesmagazinesnewsstand

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.