1 min read

The digimag bloat problem

While I’m quoting Tweets:

The people have spoken. And they have said: stop delivering bloated-for-no-reason payloads to my iPad each month. pic.twitter.com/O0E3BZA24F— MG Siegler (@parislemon) September 14, 2014

Hard to disagree. And people have been saying this for a long time.

That’s not to say that digital magazines can’t be done right on tablets. It’s just that the current approach of shovelling the print edition into a digital replica, and hiding it behind the Newsstand icon isn’t going to work.