Facebook demobbed

Adam Tinworth
Adam Tinworth

Coffee & Tom Foolery

I just made a spur-of-the-moment decision – while sat in a local coffee shop – to remove Facebook from my iPhone. I’m not killing my account or anything like that – understanding how it operates is part of what I do – but the main app is gone. Why? Well, it’s becoming a time sink. I’m finding myself browsing content I don’t really care about via Facebook when I could be doing other things. That’s both a failure of Facebook’s algorithm – and also of my own self-discipline. I need to break the habit of just opening Facebook when I’m on my phone, so the app is gone for the time being.

Messenger’s still there. The Pages app is still there. I’m just killing the main app, and pushing my Facebook use to the iPad and laptop. Let’s see if that helps me find a more focussed approach to my Facebook time.

I’ll keep you updated as to how it goes.

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.