The big challenge: good, unsharable content

The content we talk about least right now is content that gets a lot of reads, but no social media shares, Likes or retweets. Too many systems are set up to monitor these external marks of quality – from Facebook’s newsfeed algorithm, to Google’s search algorithm.

How do we identify and surface this sort of work, when people, for whatever reason, don’t want to share it or link to it, but do want to read it?