Euan Semple perfectly articulates a phase I go through regularly: social media weariness.

Some days I get wearied by it all. The latest tools, the latest memes, the constant updates, the selling, the PR, the self promotion, the cats. I wonder if we’ve lost the plot and the opportunity the web gave us to change the world. I sometimes feel like giving up.

The good bit, though, is why he bounces back.