Social media ennui, and its solution

Adam Tinworth
Adam Tinworth

Euan Semple perfectly articulates a phase I go through regularly: social media weariness.

Some days I get wearied by it all. The latest tools, the latest memes, the constant updates, the selling, the PR, the self promotion, the cats. I wonder if we’ve lost the plot and the opportunity the web gave us to change the world. I sometimes feel like giving up.

The good bit, though, is why he bounces back.

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.