Has digital disruption for media plateaued?
Charlie Beckett thinks he detects signs of a stabilisation in media’s transition to digital:
At last they had a sense of where the battle lines are: mobile, algorithms, native advertising, millennial’s, wearables, etc. They have moved on from denial to mobilising their forces and re-arming for the next phase of war. But they are not entirely sure who the enemy is, what victory looks like, or where exactly the next battle is.
I suspect that the last line of that will prove the most prescient. The debate about the future of journalism has discernibly moved inwards again – we’re looking at what organisations we perceive as journalistic are doing, rather than what the wider public are adopting. If that continues, once again, we’ll miss the next big shift in digital.
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