One Man & His Blog
  • 👱🏻‍♂️ About
  • 📈 Consultancy
  • 👨🏼‍🏫 Training
  • ⌨️ Event Coverage
  • 📚 Guides
Sign in Subscribe
Facebook

Facebook's secret weapon against YouTube: comments

Adam Tinworth

Adam Tinworth

08 Jun 2015 — 1 min read
Facebook's secret weapon against YouTube: comments

Om Malik has written a fascinating post about why Facebook might be a bigger threat to YouTube than people have considered. And it’s all down to comments:

The crucial difference is that on Facebook, you see people actually talking (and tagging) their friends who are Crossfit users, which in turn drives up the video viewership and final counts. On Facebook, comments drive distribution. On YouTube, you want to duck for cover.

YouTube comments are, rather infamously, a cesspit of hate and adolescent humour. Linking them with Google+ has done little to improve that. Meanwhile, Facebook have found a solution for making video truly social.

Time to take another look at Facebook video.

Read more

A sodden book sinks beneath the waves of the Cornish coast

The Observer, The Salt Path and the secret roots of attention

There are untold thousands of memoirs based on lies. So why did this one catch such widespread attention?

By Adam Tinworth 09 Jul 2025
Press photographers seeking a vantage point o photograph the bombed bus on 7th July 2005.

20 years ago

Two decades ago, a series of terrorist attacks shook London. And I found myself on the cusp of two worlds of journalism.

By Adam Tinworth 07 Jul 2025
Abstract mobile phones accelerating into an exponential future

Media & AI: exponential change is here

The media industry has been trapped in digital disruption for two decades. AI is only going to accelerate that change. Buckle up.

By Adam Tinworth 20 Jun 2025
Six insightful reactions to the Digital News Report 2025

Six insightful reactions to the Digital News Report 2025

In amongst the relentless self-promotion, there are gems of wisdom to be found in LinkedIn…

By Adam Tinworth 19 Jun 2025
One Man & His Blog
  • 📧 Newsletters
  • 📝 Personal Blog
  • ☕️ Coffee & Complexity
Powered by Ghost

Insight by E-mail

Sign-up for the latest updates right in your inbox