[tl;dr version] Why does The Telegraph want social and search specialists? Adam Tinworth Adam has been a blogger for over 15 years, and a journalist for more than 20. He currently works as a consultant and trainer, helping people do better online journalism. More posts by Adam Tinworth. Adam Tinworth 27 Oct 2015 • 1 min read @bjacksonuk @adders Hits. — Ashley Kirk (@Ashley_J_Kirk) October 23, 2015 Smartarse ex-students FTW. @adders @bjacksonuk Basically delete your copy, embed my tweet, and you're there — Ashley Kirk (@Ashley_J_Kirk) October 23, 2015 Or, you know, generate a new post from it. MOAR HITS.