Who are the UK mainstream media innovators to watch?

Adam Tinworth
Adam Tinworth

UK mainstream media innovators to watch

From a Fipp interview on longform and explainer journalism, as well as media innovation in traditional publishers:

Perhaps I’m too close to the subject matter, but I struggle to see any media brands as inherently innovative. I see some teams doing innovative work – the FT’s interactive team under Martin Stabe, Sarah Marshall is doing interesting things since she went to the WSJ, and The Times’s digital development team, for example. I’m looking forward to seeing what The Telegraph’s new formats team do under Rich Moynihan and Malcolm Coles.

And the interviewee is…? Uh, me. This is an interview I did back in the summer, and had completely forgotten to link to until now…

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.