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Dark social is bigger than public social media
dark social

Dark social is bigger than public social media

Adam Tinworth
Adam Tinworth
Dark social is bigger than public social media

Social sharing is done in the dark.

At least, that’s what a new report from marketing tech firm RadiumOne suggests:

According to the report, over three-quarters (77%) of publishers’ or marketers’ content shared via mobile phones takes place via private Dark Social channels, such as email, text and instant messaging – versus just 23% via public social networks. When it comes to engaging with shared content, 80% of UK mobile clickbacks happen via Dark Social.

The power of e-mail coupled with the rise of messaging apps, at a guess.

You can download the full report.

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