When hyperlocal isn't really very local.

Adam Tinworth
Adam Tinworth

David Higgerson, quoted on Hold The Front Page:

Lincolnshire Live and Cornwall Live follow the same model of hyperlocal news on a county-wide platform as the recently launched Essex Live, Kent Live, Gloucestershire Live and Somerset Live.

David, I don’t think hyperlocal means what you think it means. Sites for entire counties are pretty much the opposite of hyperlocal – even if stories are “hyperlocal”. Or, in this case, “local”. It’s missing the point of a niche site for a niche community.

david higgersonhyper-localJournalismlocal newspapers
Adam Tinworth

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 25. He lectures on audience strategy and engagement at City, University of London.

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Adam Tinworth

Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 25. He lectures on audience strategy and engagement at City, University of London.