One Man & His Blog

When hyperlocal isn't really very local.

When hyperlocal isn't really very local.

David Higgerson, quoted on Hold The Front Page:

Lincolnshire Live and Cornwall Live follow the same model of hyperlocal news on a county-wide platform as the recently launched Essex Live, Kent Live, Gloucestershire Live and Somerset Live.

David, I don’t think hyperlocal means what you think it means. Sites for entire counties are pretty much the opposite of hyperlocal – even if stories are “hyperlocal”. Or, in this case, “local”. It’s missing the point of a niche site for a niche community.


Written by

Adam Tinworth   Adam Tinworth

Adam has been a blogger for over 20 years, and a journalist for more than 25. He currently works as a consultant and trainer, helping people do better, more engaged online journalism.


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