This is a fascinating analysis of the way Donald Trump uses Twitter:
The key message? Trump seems to instinctively understand what so many miss: you talk on social media, not write.[via Daring Fireball]
Yes, being left behind is a risk. But so is destroying audinece trust while leaving ourselves in hock to toxic companies.
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A little more conversation, a little less promotion, please
The relationship between Trump and other users of his social media platform Truth Social is interesting, and not a little alarming.