Facebook & news publishers: a rocky relationship

Adam Tinworth
Adam Tinworth

A discussion

How are Facebook’s efforts to reach out to publishers going?

“To call this group a partnership group is a joke in and of itself,” one executive at a major publisher said. “It’s a complete misnomer. We’re having really meaningful conversations with YouTube, Google, Amazon. They’re like democracies, and Facebook is an authoritative socialist regime. For an incredibly innovative company, it’s incredibly stifling.”

So… some work needed, then?


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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.