About the video "pivot" in progress

Adam Tinworth
Adam Tinworth

Mic is yet another site laying off writers to hire video people:

Mic laid off 25 employees on Thursday as part of a restructuring that will see the company shift its focus to video and other forms of visual journalism, according to an internal memo.

Or, as Poynter’s Benjamin Mullin puts it:

Fewer people typing and editing words, more people shooting and editing video.

And yet, this really shouldn’t be a surprise. The internet is, unlike print, a truly multimedia medium – and yet most sites default to text, That’s partially due to long habit derived from the print days, and partially through technology not allowing easy and cheap production — and consumption — of video.

What we’re seeing is as much a rebalancing of the types of content produced.

Mark Cruz

micsocial videoVideovideo strategy

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.