Experimenting our way to purpose

Adam Tinworth
Adam Tinworth

Neil Perkin:

It’s part of the reason why I have such little patience for the view that we all have one self-evident purpose in life and it is simply a matter of being brave enough to follow it. Whilst some may have the benefit of such clarity, that’s not been my experience and I don’t think I’m alone. I’ve found my way to where I am by trying stuff out, exploring adjacencies and pushing myself in new directions, which hasn’t always been comfortable but then real learning rarely is.

Many people choose the comfortable option – and that’s completely understandable. But it isn’t a viable option if your industry is going through digital disruption and you want to survive.

creativitydigital disruptionpurposework

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.