Augmented reality quietly augmenting mainstream news

Adam Tinworth
Adam Tinworth

In the short term, Augmented Reality has much more potential for journalistic use than VR. Virtual reality is time and attention intensive, and requires dedicated kit (even if it’s as cheap and simple as Google Cardboard). With AR finding its way into more phones, especially Apple devices, the tech is just right there, in people’s pockets.

There’s some interesting experiment at work already.

Both good addition to other reporting, rather than being a piece of content in their own right.

The big questions are:

  1. Does the cost of creation stack up against the audience attracted?
  2. If not, how fast will the cost of creation come down?

One to watch…

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.