US Facebook users: Cambridge Analytica didn't put us off

US Facebook users keep on Likin', even as the Cambridge Analytica revelations rumble on.

Adam Tinworth
Adam Tinworth

So, how did the Cambridge Analytica revelations impact Facebook use in the US?


As these figures from Goldman Sachs show - essentially they didn't. That's what's so concerning about Facebook - even after the potential downsides of what it does are exposed, people still find it to valuable to stop using it.

This graph makes me think we'll eventually see regulatory action against Facebook in many countries.


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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.