A revelatory interview with Twitter's Jack Dorsey - and not in a good way

Does the incoherence of Twitter as a platform start at the top?

Adam Tinworth
Adam Tinworth

The cliché of a roadcrash interview is over-used. But Ashley Feinberg of HuffPost US's interview with Twitter co-founder Jack Dorsey is a genuine example of the genre. So many of his responses are either utterly incoherent or just plan jaw-dropping, that I could choose any of them as an illustrative quote. But let's go for this one:

OK, but if Trump tweeted out asking each of his followers to murder one journalist, would you remove him?
That would be a violent threat. We’d definitely ... You know we’re in constant communication with all governments around the world. So we’d certainly talk about it.

"talk about it". 🤯

I've been skeptical about Dorsey since I read Nick Bilton's compelling book Hatching Twitter, but this does much to confirm that much of Twitter's muddled response to some serious issues with the platform is coming from the top.

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.