Google Chrome restricting ad-blocking in coming update

A tech change will bar non-Enterprise versions of Chrome from running existing ad-blocker extensions.

Google Chrome restricting ad-blocking in coming update

Use Chrome and enjoying an ad-free experience on the web, thanks to an ad blocker? Those days are numbered. 9to5Google:

Back in January, Google announced a proposed change to Chromeโ€™s extensions system, called Manifest V3, that would stop current ad blockers from working efficiently. In a response to the overwhelming negative feedback, Google is standing firm on Chromeโ€™s ad blocking changes, sharing that current ad blocking capabilities will be restricted to enterprise users.

Astonishing. Company whose entire business model rests on selling ads wants to restrict ad-blocking? What a shock.

Google claims it is still supporting ad-blocking:

Chrome supports the use and development of ad blockers. Weโ€™re actively working with the developer community to get feedback and iterate on the design of a privacy-preserving content filtering system that limits the amount of sensitive browser data shared with third parties.

However, this approach is going to make it harder.

I wonder how many readers of this - despite many of you being in web publishing - are using ad-blockers?