Google Chrome restricting ad-blocking in coming update

A tech change will bar non-Enterprise versions of Chrome from running existing ad-blocker extensions.

Adam Tinworth
Adam Tinworth

Use Chrome and enjoying an ad-free experience on the web, thanks to an ad blocker? Those days are numbered. 9to5Google:

Back in January, Google announced a proposed change to Chrome’s extensions system, called Manifest V3, that would stop current ad blockers from working efficiently. In a response to the overwhelming negative feedback, Google is standing firm on Chrome’s ad blocking changes, sharing that current ad blocking capabilities will be restricted to enterprise users.

Astonishing. Company whose entire business model rests on selling ads wants to restrict ad-blocking? What a shock.

Google claims it is still supporting ad-blocking:

Chrome supports the use and development of ad blockers. We’re actively working with the developer community to get feedback and iterate on the design of a privacy-preserving content filtering system that limits the amount of sensitive browser data shared with third parties.

However, this approach is going to make it harder.

I wonder how many readers of this - despite many of you being in web publishing - are using ad-blockers?

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.