CMSes are integrating paywall tech

Paywalls are getting easier to implement, as they get integrated into content management systems.

Adam Tinworth
Adam Tinworth

This is an interesting acceleration of paywalls into the mainstream:

The Post announced that it has added a suite of subscription tools to Arc, the publishing platform it began licensing to other publishers in 2016, including a registration system designed to capture audience email addresses; a paywall, which can be either hard or soft; a customer service portal that connects publishers’ customer support teams with subscribers; and a page builder that allows publishers to develop and deploy offer pages on their sites without programming or design resources.

Up until now, adding a paywall to your site involved either a custom build, or integrating some external tech. The Washington Post integrating it into Arc is going to simplify that process.

The CMS I use here — Ghost — is busy building a similar addition to its platform, too:

It does make me wonder how far we are off peak paywall, though. How many subscriptions will readers be prepared to carry?

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Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.