Subscriptions. Subscriptions everywhere.
Dear goodness, now LinkedIn is looking at a news offer in its subscription product.
I wonder if we're heading towards a concentric circles model of content monetisation:
- The inner circle: your direct subscribers
- The middle circle: non-subscribers monetised through aggregators (Apple News, LinkedIn, etc…)
- The outer circle: non-subscribers monetised through advertising.
The Automated Google News
Google News changed significantly a couple of years ago — but close enough to the pandemic that quite a few people failed to notice. This is a really good round-up of the technical implications of that — and how you can maximise your chances of appearing in Google News: