Here's how to surf the wave of AI search in the sea of generative copy… 

5 things you can do now to prepare for AI search

Nobody knows how much impact LLMs will have on search — or traffic. But there are some basic steps you can be taking to protect yourselves now.

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Featured Posts

Why we need new gatekeepers to counter AI slop

Launching the Institute for Creativity and AI

What the hell is happening at Automattic (part 2)?

A knight standing in front of a tattered WordPress held aloft by an army.

AI: should publishers sign up or sue?

AI Friday: a human crafted-guide to our digitally-created future

A journalist kicking back and relaxing while an AI gets on with her work. Well, we can dream, can't we?

Finding news audiences in the social media shift

Finding sceptical news audiences on social media

Author

Adam Tinworth

Adam is a digital journalism lecturer, trainer and writer. He's been a blogger for over 20 years, a journalist for 30 and teaches audience strategy and engagement at City St George’s, London.