Here's how to surf the wave of AI search in the sea of generative copy… 

5 things you can do now to prepare for AI search

Nobody knows how much impact LLMs will have on search — or traffic. But there are some basic steps you can be taking to protect yourselves now.

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Featured Posts

Avoiding the TikTok trap

A horror image of people being zombified by a phone with TikTok on the screen.

Post-Twitter death-match update: Pebble is down. Who’s next?

The Twitter bird looks at a decaying Pebble.

The next few years will be a great time for journalism innovation

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Twitter’s decline has birthed a new social ecosystem

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Digital News Report 2023: the social challenge for audience growth

Author

Adam Tinworth

Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 25. He lectures on audience strategy and engagement at City, University of London.