Here's how to surf the wave of AI search in the sea of generative copy… 

5 things you can do now to prepare for AI search

Nobody knows how much impact LLMs will have on search — or traffic. But there are some basic steps you can be taking to protect yourselves now.

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Featured Posts

Finding news audiences in the social media shift

Finding sceptical news audiences on social media

YouTube's dangerous embrace of podcasting

The YouTube logo surrounded by the remains of headphones.

Adversarial AI: A Tool for Self-Improvement in Journalism

A journalist and a robot sub-editor having a lively debate over some copy

Facebook is done with our shit, frankly

A woman walks away down a rainy street, leaving behind unwanted flowers in the gutter.

Reddit gets paid for AI training

The Media Inflection Point: a manifesto for audience centricity

Author

Adam Tinworth

Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.