The past few years have seen a dramatic rise in the importance of social video for both marketing, communications and news organisations - and in jobs for creators skilled in producing it. Social video drives huge engagement on social channels - and is a vital method of reaching the mobile phone native, whose news and information flows to them through feeds. No wonder many publishers are making it a major priority in the coming months.
However, it’s a very different format to the video we’ve seen (and produced) in the past. It’s less an abbreviated form of TV video and more an evolution upwards of Gifs and other short internet visuals, and that means a whole new set of skills and approaches are needed to make compelling social videos that readers want to watch - and to share.
This intensive course in social video is led by Adam Tinworth, a visiting Lecturer at City, University of London, whose students have gone on to lead social video from Mail Online, The LAD Bible and the World Economic Forum.
The course does NOT presume previous video editing experience - it will walk you through the basic skills needed using freely available tools. At the end of the day you’ll have the confident - and practical experience - to start producing your own social video quickly and efficiently.
This course can be delivered in-house over one or two days. It is also available periodically as an open course through journalism.co.uk.
The course will:
- Provide practical guidance on what sorts of stories work for social video - and which don’t
- Grabbing viewer’s attention in the all-important first 3 seconds
- Explore when to use horizontal, square and vertical video formats
- How to tell stories effectively through storytelling
- How to make narrative captions that “pop”
- How to edit user generated content for social
- How to plan and shoot video specifically for social
- How to create social videos from static elements, like photos and charts
- Help you measure the impact of your social videos
- Choosing hardware and software to get the most out of your videos.