Essential Analytics - Scenarios B

Table of Contents

Scenario 3

Your publisher has set you some aggressive traffic growth targets for next year, and stipulated that these need to be worked into your team’s appraisals.

How would you go about:

  • Setting targets
  • Reviewing progress against targets
  • Helping the journalists achieve those targets?

Scenario 4

Your title is in the process of managing print decline and an increasing emphasis on digital. It’s obvious you need to drop some aspects of the print title to free up staff — or staff time — for the online work — but which aspects?

The market research is contradictory and inconclusive. Can you figure out how to apply web metrics to sort this problem?

What next steps would you take?